Citi Sound Vault is a concert series exclusively offered to Citi cardmembers with access to the kinds of intimate shows and experiences that are usually reserved only for industry insiders, while also giving artists a place to perform leading up to
       
     
WORK / Citi Sound Vault
Market sentiment was that shopping for razors takes too much effort. People want a razor that gives them the shave that they want without having to spend too much time thinking about it.
       
     
WORK / Gillette: Site Redesign
EAS SPORTS NUTRITION
       
     
WORK / EAS
EYECONIC REBRAND
       
     
WORK / Eyeconic Rebrand
GILLETTE: 007 PARTNERSHIP
       
     
WORK / Gillette: 007
       
     
WORK / Citi Entertainment
With a mission to end childhood hunger in America, Citi and No Kid Hungry are continuing their partnership with pro golfer, Justin Thomas. With every birdie Justin makes during the season, Citi will donate 1,000 meals to kids in need.
       
     
WORK / Citi + No Kid Hungry & Justin Thomas
Lumia smartphones are packed with innovative features and technology that empowers people to lead more productive lives. To demonstrate this we went to Winter XGames in Aspen, Colorado to meet up with 2 extreme athletes and tell their stories about
       
     
WORK / XGames: Lumia
PFF is known mostly by hardcore NFL fans, fantasy fanatics, statisticians, and sports media outlets, to provide the most in-depth, accurate and thought-provoking information on professional football player performance available online. But faci
       
     
WORK / Pro Football Focus
We know that most football fans love to dissect every play. So we partnered with John Brenkus of ESPN's Sport Science to demonstrate the precision that goes into them. Every week we would chose a controversial play and highlight the details. Then we
       
     
WORK / Gillette: Precision Play of the Week
To celebrate Febreze reaching 1M fans on Facebook, we wanted to show our appreciation in a way that only Febreze could. We didn't want to just say "thank you", we wanted to say it 1M times, literally. And all the while turning this event into one of
       
     
WORK / Febreze: Thanks A Million
Our audience insight was that people don't just want to watch the XGames, they want to live it. Better yet, they want to be in it. So we brought our fans closer to the XGames by using the Skype platform.
       
     
WORK / XGames: Skype
Popchips offer a healthier alternative to regular fried chips. And that's news. But I wanted to provide the brand something new and different to talk about in social. A big idea that actually begins quite small. We call it #snacksmall.
       
     
WORK / Popchips: Social