To celebrate Febreze reaching 1M fans on Facebook, we wanted to show our appreciation in a way that only Febreze could. We didn't want to just say "thank you", we wanted to say it 1M times, literally. And all the while turning this event into one of our infamous product torture tests.
Febreze: Thanks A Million Case Study
It was important that the "thank you's" come from the brand team themselves, so we enlisted them and scheduled shifts around the clock until we reached 1M. And it was the first time any brand streamed live video content around the clock and had it be responsive to fan comments. Watch and see how this audacious goal was accomplished by sheer will and lunacy.