GILLETTE: 007 PARTNERSHIP
Living life to the fullest means getting as many unique experiences as possible. And since shaving is part of how everyday guys prepare themselves—for the day, for tomorrow's big meeting—or for whatever adventure comes their way. Being prepared means being confident.
GILLETTE: 007 MICROSITE
Our opportunity was to tie the sweepstakes, the release of the new Bond film and the Gillette brand into one engaging experience. So we offered the mission of a lifetime to our fans, an all expenses paid trip to either Morocco, London or Italy. Each location would offer up a unique adventure such as desert camping, ATV excursions and a camel ride of the Sahara.