We know that most football fans love to dissect every play. So we partnered with John Brenkus of ESPN's Sport Science to demonstrate the precision that goes into them. Every week we would chose a controversial play and highlight the details. Then we would quiz our fans about that play. Contestants won prizes including an all expenses paid trip to the Super Bowl.
We partnered with BASE productions to create weekly animations that would recreate the precision behind a specific NFL play. We provided style boards and would direct each segment. From Sunday's game we had 2 days to select the play, animate, get client approval and publish to our social channels.
We gave away weekly prizes as well as posted winners names to our leaderboard. The ultimate prize being 2 VIP tickets to the Super Bowl.