With a mission to end childhood hunger in America, Citi and No Kid Hungry are continuing their partnership with pro golfer, Justin Thomas. With every birdie Justin makes during the season, Citi will donate 1,000 meals to kids in need.
To build awareness for the campaign and draw attention to the cause, we reached out to Justin Thomas to help talk about the importance of a nutritionally balanced, stable food source as the foundation for anyone to be their best.
To celebrate Justin’s birdie milestones throughout the season, we created a series of looping gifs deployed during actual gameplay and designed to capture the attention of golf fans when they are most engaged in social conversation about tournament play.