Popchips offer a healthier alternative to regular fried chips. And that's news. But I wanted to provide the brand something new and different to talk about in social. A big idea that actually begins quite small. We call it #snacksmall.
The idea of #snacksmall is quite simple. Tap into the culinary hacker community and create unique flavor combinations with simple ingredients. Through macro photography the flavors seem larger than life. I shot all of these with my DSLR in the basement of my house for proof of concept. The client liked them so much we ended up using them for final publishing.
With this concept the intention is to keep the conversation fresh all year around. By producing new combinations for different occasions you keep things interesting as well as inviting others to experiment and share.