EYECONIC REBRAND
Eyeconic is a little known online retailer for some of the most iconic brands in eyewear. Their goal was to gain awareness in the space and appeal to a younger audience. This video represents our vision for their brand including a new name and identity.
BRAND IDENTITY
Based off the insight of our younger demographic placing as much importance on improved vision as they do style, we created an identity for the brand that embodies this notion. Our mantra is that you shouldn't sacrifice the need to see for the need to be seen.